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Tuesday, August 25, 2020
Positive relationships in an education
Positive connections are significant in an instructive setting. Working of positive connections in an instructive set up is significant in an instructive establishment. The instructors need a positive relationship among themselves for them to fill in as a group in accomplishing objectives and goals of the school. Each and every educator has a task to carry out in guaranteeing that the understudies accomplish the best during the time spent leaning.Advertising We will compose a custom article test on Positive connections in training explicitly for you for just $16.05 $11/page Learn More This way, every instructor would help the other in achieving the honorable assignment of guaranteeing the studentsââ¬â¢ achievement either legitimately or in a roundabout way. The connection between them must be extremely cheerful for this to occur. The understudy should live as one family inside the learning organization. As expressed in the conversation in Section An of this paper, the learning est ablishment is a network. Inside this network, understudies must help out each other and build up a bond that would enable them to remain as one. At the point when this great relationship is created, there are benefits that would be produced by the understudies. The understudies would be in a situation to share information, in this manner upgrade their comprehension of different subjects. At the point when this positive relationship is kept up, each understudy would be the defender of the other. In that capacity, the study hall would be transformed into a quiet domain where everybody thinks about the other. A positive relationship ought to likewise be created between the educator and their understudies. This would help break the divider the two that could be made by dread, contrast in age or information or such other related elements. This will make it simple for the instructor to uninhibitedly impart to the understudy and in this way comprehend their remarkable needs and capacities. Along these lines, the instructor would be in a situation to concoct a procedure to support these understudies. Various techniques of building connections in an instructive set up exist, with differing reasonableness dependent on schedule and spot of use. In an instructive setting, the best procedure that is extremely pertinent is utilizing of qualities and gifts in building beneficial relationship. This methodology, likewise generally considered as an idea, has been in presence for an exceptionally prolonged stretch of time however its materialness was grown as of late. Utilization of Strengths and Talents in Building Productive Relationships Peters (2002) says that great connections are significant in a learning establishment. This researcher holds that the student should clench hand start by guaranteeing that the individual has a decent connection with oneself. This includes the way toward guaranteeing that the student gets their interior self.Advertising Looking for article on instruction? How about we check whether we can support you! Get your first paper with 15% OFF Learn More An inside clash is one of the most dangerous elements to any student. At the point when a student doesn't have a bit of brain, it would be hard to make the person in question build up a constructive relationship with others. The initial phase in guaranteeing that an understudy has a quiet brain is by guaranteeing that the person gets their qualities and shortcomings. An understudy ought to be made to accept that he has the capability of accomplishing something important, regardless of whether this is extra-educational plan action. By valuing himself, such an understudy would open up for more noteworthy potential in numerous different territories. Such an understudy would be social and ready to relate effectively with individual understudies and even educators. Heydon (2003) says that enthusiastic and social abilities can assist youthful students with being high achievers. This is on the grounds that such an understudy would have the option to value the reasons with respect to why they are in school. Baca and Cervantes (2004) state that abilities are the absolute best attributes that can assist understudies with incorporating effectively among themselves. In a school set-up, there would consistently be different gifts and abilities. The abilities might be on scholastics or co-educational program exercises. The instructor has the duty of recognizing abilities from the understudies at a beginning time of life. In numerous events, understudies neglect to understand that they are skilled in one manner or the other. An educator, as an expert and one with experience, has the obligation of guaranteeing that the understudy is helped in building up this ability. This is significant on the grounds that once an understudy understands that he has an uncommon limit in doing pertinent things in the school, he would think that its simple to acknowledge and value himself as an equivalent individual from the general public. This self-acknowledgment, as indicated by Brimijoin, Marquissee, and Tomlinson (2003), is the first and most significant advance in building up a decent relationship inside the learning establishment. Qualities are additionally key factors in guaranteeing effective structure of relationship. It is a typical that an understudy would be solid in one zone, and frail in another. As an instructor or an expert, it would be imperative to harp on the studentââ¬â¢s qualities and not their shortcoming. This doesn't imply that the shortcomings ought to be disregarded. A definitive objective of the instructor is to guarantee that each understudy vanquishes her shortcomings so as to be at standard with different understudies. Notwithstanding, this ought to be done in a way that would empower the student not feel powerless before the remainder of the understudies since this may make the person in question draw back and trust in himself, a real ity that may obstruct great relationship in the study hall. All things considered, the educator and other concerned people should move toward the issues by taking a gander at the qualities of the student, anyway insignificant the quality could be. By benefiting from the quality of the student, Heydon (2003) says that the student would pick up trust in him. It is this certainty that would be utilized to battle the zone of shortcoming that was recognized. The certainty would help encourage great connection with individual understudies, educators, and different individuals from the picking up institution.Advertising We will compose a custom exposition test on Positive connections in training explicitly for you for just $16.05 $11/page Learn More The understudy would deal with their shortcomings realizing that there are regions where the person in question has more quality rather than different understudies. Heydon (2003) unequivocally bolsters constructing a solid relationship with the assistance of understudy qualities and abilities. This researcher acknowledges the way that a learning establishment needs a quiet situation so as to encourage understudy achievement. This researcher further notes that this peacefulness isn't simply guaranteed through distinguishing proof of a decent indigenous habitat. This peaceful condition begins with the individuals who are in the earth. The instructors and the understudies the same have the duty of guaranteeing that the earth is serene and that everybody is a gatekeeper of the other. At the point when one recognizes their qualities, the following significant thing is welcome that the person in question additionally has a few shortcomings that should be enhanced, and that different understudies to have a few qualities that need appreciation. Along these lines, no understudy would look downward on the other in light of this shared comprehension. Recognition, disposition, and emotions are a portion of the characterizing factors that characterize relationship in the learning condition. Observation is a key factor that characterizes relationship among understudies and educators. There are a few observations that are constantly misinformed. In a learning organization, usually a student may have certain observation either towards the instructor or towards individual understudy. An instructor may likewise bear some recognition towards the understudy or even individual educators. In the event that the observation were sure, at that point this would be alright in light of the fact that the result would be sure. In the observation is negative, and afterward remedial measures ought to be taken to guarantee that the discernment is changed. Estate, Thousand, and Nevin (2004) state that discernment shapes ones disposition. Demeanor would thus take care of business all the means to be taken by the student or the educator. On the off chance that an educator builds up a negative mentality towards understudies or an area of understudies, the relationship may sore, and there will be equivalent measure scorn between the two gatherings. Nothing positive can come out of this in a learning foundation. Thus, disdain between understudies themselves because of negative mentality can have an overwhelming impact, as there would be ill will inside such a class. The sentiments, which is another result of mentality, may have positive or negative impact on the class, contingent upon its inclination Building a positive relationship in a learning situation is one culture that each individual must make endeavor to maintain.Advertising Searching for article on training? We should check whether we can support you! Get your first paper with 15% OFF Find out More References Baca, L., Cervantes, T. (2004). The bilingual specialized curriculum interface. Upper Saddle River: Pearson Merrill Prentice Hall. Brimijoin, K., Marquissee, E., Tomlinson, C. (2003). Utilizing information to separate guidance. Instructive Leadership, 60(5), 70-74. Heydon, R. (2003). Writing hovers as a separated instructional technique for incorporating ESL understudies in standard homerooms. Canadian Modernà Language Review, 59(3), 463-75. Subsides, J. (2002). College school cooperation: Identifying defective presumptions. Pacific Journal of Teacher Education. 30(3), 229-243. Estate, R., Thousand, J., Nevin, A. (2004). A manual for co-instructing: Practical tips for encouraging understudy learning. Thousand Oaks: Corwin Press. This exposition on Positive connections in instruction was composed and presented by client Reese Nolan to help you with your own examinations. You are allowed to utilize it for examination and reference purposes so as to compose your own paper; be that as it may, you should refer to it in like manner.
Saturday, August 22, 2020
Marketing trend (Internet and online marketing) Assignment
Advertising pattern (Internet and web based promoting) - Assignment Example It will likewise talk about how these web based promoting patterns consequences for the purchaser purchasing procedure and its pertinent effects. There are a few web based promoting patterns in the business world. The absolute most basic patterns incorporate arrangements and prizes, versatile push advertising, portable force showcasing, nearness promoting, neighborhood web based showcasing, globalization and three-screen promoting among others (Caroline, 2004). The purchasing conduct of buyers is recognized as a contemporary theme in web based promoting. This is on the grounds that the e-advertisers for the most part center around the impact they have on their showcasing endeavors and web understanding. Moreover, the e-advertisers should comprehend their job in getting down to business the virtual experience of their clients (Caroline, 2004). Business specialists call attention to that the most critical advance in web based advertising includes the ability of having the greatest effect on the web clients. The purchasing procedure of the customers is likewise portrayed as a learning method which includes dynamic and handling th e necessary data. The web has radically influenced and changed the purchasing procedure as various items keep on being advertized through the web (Whitehead, 2009). Advertisers should, hence, attempt to comprehend the web and how they may utilize it furthering their potential benefit to build sells, just as purchasing choices. Nowadays, a greater part of buyers don't follow the standard buying course of going out to look for their items (Whitehead, 2009). The buying course was a huge rule to advertisers on the most proficient method to design their procedures. A buying channel was the pattern for a long time, and afterward came the web. In the buying channel, customers began with the potential brands and afterward singled down to the most the item with incredible quality. Back in the days, the buying channel sounded intelligent to both the advertisers and shoppers. It was an appropriate method of finding the item that an individual
Monday, August 10, 2020
Step by Step Guide on How to Write a Book Report
Step by Step Guide on How to Write a Book Report In this blog, we are going to share with you the tips on how to write a book report. Lets get started:- What is a Book Report? Summary What is a Book Report?Middle High School level Book ReportHow to Write a Book Report to Help You Get A+IntroductionBodyFor fiction or another creative writing:For non-fictionEvaluation and Analysis for a Book ReportImportance of Book reportConclusion A book report is a common type of work for students to distinct kinds of specializations and disciplines. Such as an academic assignment, it is supposed to make sure that students sustain by the reading compulsory from them and that they be able to observe those analytically, accepting the subject matter genuinely. Middle High School level Book Report In terms of the outcomes, the book report is the complicated assignments that one acquires from the reading essential. As a result, it is crucial to make evident not only the understanding with a books contents to present a personal clarification of it besides reflecting on it is ideas analytically. Several tutors have their requirements, and a specific format they suppose you to follow, thus be sure to check, on the other hand, the following universal fundamentals of a book report must be helpful. How to Write a Book Report to Help You Get A+ A written description and review of a book is a book report. Its one of the students most common tasks. The students personal choice can be the book to be read, or the instructor assigns it. It does not need to be a fiction as some teachers also assign non-fiction. Introduction In this section, you have to give fundamental information related to the book, and you must contain: Author/Title (underlined)Information about the Publication: year, Publisher, page numberGenre⢠A short (1-2 phrases) book and report introduction. Body The first and foremost thing is about the explanation of the book along with it how successful the book is and what is your opinion about the book. In addition to this, there is a number of distinct amongst reports on fiction or other imaginative reports and writing on books such as non-fiction. However, the purpose of the author or the major themes of the book is to explain an excellent start to both. For fiction or another creative writing: Provide brief explanations of the setting, the perspective, the narrator, and another important person. Note that, too, whether there is a distinct tone or mood. Provide a concise plot summary. Together with the sequence of most important events, you may want to deliberate the resolution and climax of the books or literary devices, for example, foreshadowing. On the other hand, if you are writing a review, be cautious not to give away important details about the plot or the ending. For non-fiction Make available a general summary of the critical points of the authors topic, as well as disagreement. Whats the dissertation? What are the core findings? Do not try to précis every single section or all angles. Select the ones that are important and motivating to you. Evaluation and Analysis for a Book Report In this, you have to evaluate the book as well as analyze the book as well. In addition to this, you can write your opinion and make sure that you have to clarify and support them with instances. Several questions you may want to deliberate: Has the author accomplished its goal?Is the writing influential, challenging, effective, and beautiful?How good are the books strengths and weaknesses?For non-fiction, which requirements does the author have to write on the subject? Will you support the claims and conclusions of the author?How do you respond to the book overall? Was it exciting, moveable, and annoying to you?Would you recommend others to do so? Why not? Why or why not? Importance of Book report A good book report will address a point of view or specific question as well as back up this topic through exact instances, in the procedure of themes and symbols. Such measures help you identify such key elements and integrate them. It should not be too difficult unless you are ready, and on average, you can expect 3-4 days to spend on the job. Conclusion Now you have seen the steps of how to write a book report. Book report writing consists of a process of analyzing and summarizing materials on a particular topic. The purpose of a review is to permit readers to make decisions on whether they want to read it or not. Such as a student, writing a book review tends to be a complicated task. If you are facing any problem while writing on the book report, you can get help from us. We provide some services, such as appropriate referencing and formatting, we can revert to your assignment queries instantaneously.
Saturday, May 23, 2020
The Moral Struggle Faced By Everyman - 1610 Words
Everyman, a morality play written during the Middle Ages, focuses on moral issues and questions about love, revenge, friendship, and death. The main character in the play, Everyman, is forced to face the consequences of all of his acts on Her, good and bad, under the scrutiny of Death, who has been sent there by God, in order to judge him. The moral struggle faced by Everyman is that which is the central task that Christianity assumes is universal in every person. Death itself is a major character in the tale, and his appearance sends Everyman into a sort of tailspin in which he initially responds with despair but eventually comes to accept that ultimately, he will be able to reach redemption. The play tries to address the meaning of life through death (Mateer.) The role of Death in Everyman is to guide the protagonist along a path that helps him to view realistically what is valuable and true, and reject what is false. Although the play, Everyman, is a short one--approximately 900 l ines--it has survived since the end of the 15th century, and is thought to be a translation from a Flemish play that was first printed in 1495 (Jokinen, 2010.) The story follows the progression of the protagonist, Everyman, from hopelessness and terror at the thought of dying towards the path of acceptance: that it is only by pursuing the journey that Death initiates will he be able to reach any type of salvation. Along the way, Death acts as an instructor and a messenger, guiding him towardsShow MoreRelatedEveryman As A Medieval Morality Play1684 Words à |à 7 PagesEveryman is a example of a medieval morality play.1 The play is a work portraying how God in heaven sends death to call forth every creature to present itself before him to answer for every action in this world. It shows the audience and readers what goes on in life and ending of it all through death. From the very beginning, the play classically shows that it deals with human experiences with the focus on morals. Eve ryman is a Christian play written to promote Christianity as a religion. At theRead MoreThe Play Illustrated By Adu Gyamfi Schmidt1608 Words à |à 7 PagesThe play illustrated by Adu-Gyamfi Schmidt (2011), ââ¬Å"Everymanâ⬠written by an anonymous writer late in the fifteenth-century (p. 265-287), interconnects religious allegories with worldly moral lessons on several main reasons that good deeds and works are required and needed, but they do not save humanity from spiritual death. The play conveys a story about Everymanââ¬â¢s (representing human individuals) natural life journey to death. The morality of the play helps the audience appreciate the historyRead More Conflicting Value Systems in Everyman, Dr Faustus and Hamlet1910 Words à |à 8 PagesConflicting Value Systems in Everyman, Dr Faustus and Hamletà à à à à à à à à à à à Conflicting value systems are always around, especially where death is involved. So in the tragedies of Everyman, Doctor Faustus and Hamlet there are many conflicts to face. These include personal moral conflicts with individual characters of the plays and also opposing values between the different characters in the play.à Conflicting value systems may even stretch to how the audience interprets the play and the beliefsRead MoreEveryman and Death: Understanding the Perception and Treatment1864 Words à |à 8 PagesEveryman and Death: Understanding the Perception and Treatment Jonathan Thomas Liberty University Thesis Statement: In this paper, this writer will evaluate the perception and the treatment of death in Everyman. Outline I. Introduction II. Purpose of Morality Plays III. Main Body: Discussion of Plays Characters a. God b. Death c. Everyman d. Fellowship e. Kindred amp; Cousin f. Goods g. Good Deeds hRead MoreA Consideration of the Way Shakespeare Presents and Develops the Theme of Blindness in King Lear1563 Words à |à 7 Pagesthat can be fooled by othersââ¬â¢ flattery, or are easily manipulated or deceived, or simply have a lack of wisdom. As well as the horrific physical blinding of Gloucester, blindness is used as a metaphor for charactersââ¬â¢ lack of insight, moral blindness, and a lack of perception into otherââ¬â¢s needs and interests. Shakespeare illustrates the importance of seeing yourself and the world around you clearly. Shakespeare shows how seeing clearly is linked to an understanding of Read More Starting a Football Team Essay1749 Words à |à 7 Pagesthe real world they are more like Bamber Gascoinge (sorry Bamber, you might be a really good player). Moral can drop when faced with organised teams and a good hiding. Dont give up - things do improve. As your team become more organised and disciplined you tend to overcome these obstacles. And dont set yourself unrealistic targets. Its quite usual for new teams to struggle for form, even if the players have had some experience. Some Leagues allow you to choose which DivisionRead MoreEssay Impact of Society of Charlotte Brontes Jane Eyre2754 Words à |à 12 Pages since the fate meted to characters could reflect opinions of their behaviour. Social, personal and religious integrity often depended upon the (generally male) choice between female sensuality and morality. Before meeting Jane, Rochester has faced this dilemma and failed. He admits of Bertha Mason I was not sure of the existence of one virtue in her nature: I had marked neither modesty, nor benevolence, nor candour, nor refinement in her mind or manners but he married her because [his] sensesRead More Nathaniel Hawthornes Young Goodman Brown Essay1847 Words à |à 8 PagesWe can assume that it is because deep down, possibly through a surfacing of his unconscious, he knows that he is not commencing a harmless journey. Brown is an everyman. Thus, his journey is one many people have traveled in the past and will travel in the future. Hawthorne is suggesting that everyone at some point experiences the struggle between good and evil within themselves. As members of todayââ¬â¢s society, we are immersed in the evil ways of man at an early age. All we must do is watch the eveningRead MoreSymbolism and Allegory in Hawthornes Young Goodman Brown Essay2297 Words à |à 10 Pagestriumphed; if he has made the effort at the expense of his capability for human trust, he has met spiritual defeat (Ellis 2738). Another fine point in Elliss analysis is the fact that this story can also be interpreted as one, which assesses the moral prospects of the guilty and the psychological effect of guilt. Ellis makes sure to mention that most Christians are baffled by dilemmas such as the opposition between divine foreordination, with Gods divine mercy, and proffered grace. This was noRead MoreAn Analysis Of Forrest Gump2 176 Words à |à 9 Pagesof the key events of the 50s through the early 80s can be viewed, because as he is lacking any ideology or analytical powers, Gump is the immutable innocent moving in a state of grace through a nation in the process of losing its innocence, an Everyman who acts instinctively in an age defined by political divisiveness. Gump confronts and moves past numerous ugly moments and themes in American history precisely because his intellectual limitations allow him to ironically highlight the hypocrisies
Tuesday, May 12, 2020
The Manchurian Candidate, Directed By John Frankenheimer
Force turns everything into a thing. In other words, force takes away agency, the power to act upon free will, from both the victims and the users of the force, turning them into no more than objects. The Cold War was a clash between two superpowers, the United States and the Soviet Union, over two different political ideologies and took away the agency of many people in the process. The movie, The Manchurian Candidate, directed by John Frankenheimer, depicts the United States during the Cold War. In the movie, a brainwashed main character, Raymond Shaw, is treated as a tool by his parents and communists to rise into power. Moreover, the director uses various cinematic techniques to demonstrate how the political and international forces can easily turn an individual into a tool by taking the agency away. Although the Cold War is often romanticized as a war between good and evil, during the Cold War period, regardless of the sides, exercising the great forces in the political and inte rnational conflicts eventually ended up taking many peopleââ¬â¢s agency away. [Secondary Source Explaining about how limited peopleââ¬â¢s life styles were during the Cold War] In the first seven minutes of the movie, Shaw and his motherââ¬â¢s behaviors demonstrates how political forces can turn normal people into a mere puppet. After Shaw got off from the plane, his mother forces him to take a picture with his stepfather, senator Iselin, while she excludes herself from the photo. The movie cameraShow MoreRelatedThe Manchurian Candidate by Johnathan Demme Essay1106 Words à |à 5 PagesThe Manchurian Candidate, Johnathan Demme directed the remake. Both films portray paranoia, mind control, and conspiracy. Frankenheimer utilizes satire, humor, and symbolism to convey the themes, whereas, Demme uses modern fears, camera angles and focus, and mental illness to achieve similar results. Many of the elements of the 2004 remake have been modernized. While the original movie placed the soldiers in Korea, the remake placed them in Kuwait. Demme did changed the location of the war, in orderRead MorePlot Summary and Review of The Manchurian Candidate Essay739 Words à |à 3 PagesThe suspenseful thriller, The Manchurian Candidate, was directed by John Frankenheimer, and written by George Axelrod. The movie is based on a 1959 novel written by Richard Condon. It was released in 1962 but was pulled after the assassination of John F. Kennedy, only to be re-released in 1987 and remade in 2004. The Manchurian Candidate is a movie about a government conspiracy mainly involving a former Korean Prisoner Of War, Sergeant Raymond Shaw, played by Laurence Harvey who was thought to have
Wednesday, May 6, 2020
Airport Security the Post 9/11 Age Free Essays
Airport Security: The Post 9/11 Age Airport security in the world we live in today is drastically different then the security we knew before the events of September 11, 2001, when four passenger airliners were high-jacked over the skies of the United States, causing a global terror pandemic that still has long lasting effects today. We will look at, discuss and break down some of the key features of airport security in Canada as well as the United States, that have been improved, as well as certain security programs and features which were freshly implemented as a direct result. We will discuss ââ¬Å"no-fly lists,â⬠personnel training and armament, and the Canadian Air Transport Security Authority or ââ¬Å"CATSA,â⬠including their security screening techniques and procedures (screening, responsibilities, Air Marshalls). We will write a custom essay sample on Airport Security: the Post 9/11 Age or any similar topic only for you Order Now The ââ¬Å"No-Fly Listâ⬠was created shortly after the events of 9/11, by the United States governmentââ¬â¢s Terrorist Screening Center (TSC). The list includes the names of people who are deemed unsafe, or a threat to Airline security and are no longer permitted to board a commercial airline for the purpose of travel coming in or out of the United States. The list now contains roughly 10,000 names (2011), the number people on the list fluctuates based on threat, and intelligence reporting. Canada also has a similar list called the ââ¬Å"Passenger Protect,â⬠a similar initiative to that of the United States list, implemented on June 18, 2007 in order to identify people who could be a threat to the security of aviation, and prevent them from boarding Canadian domestic flights as well as International flights to or from Canada. The Passenger Protect program has two main parts: a set of ââ¬Å"Identity Screening Regulationsâ⬠which requires all passengers 18 years of age and older to present a valid form of government-issued Identification in order to board a flight, as well as a ââ¬Å"Specified Persons Listâ⬠which has a name, birth date, and gender of the individuals believed to pose a security threat. The list contains roughly 1,250 names. Individuals who have been denied boarding and are in fact on the list can submit an appeal to a branch of Transport Canada, called the Office of Reconsideration. The program works by the government supplying the Specified Persons List to Airlines, who then compare names of people on the list with individuals who intend on boarding flights. When the airline finds a name match, they then reference the individualââ¬â¢s government-issued identification to confirm. The identification is then once more confirmed in person at the airport check-in area, when a confirmation has been established Transport Canada is immediately notified. Training is also provided by Transport Canada to the airlines to teach staff and agents how to implement the ID verification process, and establish procedures to ensure the rights of the passengers are respected. Of course with a system like this, controversy is brought up by civil liberty organizations citing their concerns for civil liberties, racial profiling, privacy, and the perceived failure of the no-fly list created in the United States. In the United States, several anomaliesââ¬â¢ referred to as ââ¬Å"false positivesâ⬠have risen. A ââ¬Å"false positiveâ⬠happens when an individual who is actually not on the no-fly list, has a name matching or similar to a name on the list. One notable case of a false positive includes a United States Marine in April of 2006, who was flying home from Iraq when he was prohibited from boarding his flight home, as his name matched one on the no-fly list. The lists, although very controversial both here in Canada and in the United States play an important role in establishing airport/airline safety and security, and ensuring an event such as the attacks on September 11, 2001 will not re-occur. Secondly, the way Security Personnel are trained and armed has been drastically affected in the post 9/11 world. In the United States, immediately after the attacks for several weeks to months afterwards, fully armed guards, either Local Police or National Guard would patrol airports in full tactical gear wielding assault rifles or tactical shotguns. In Canada the response was similar, however not as fully extended as in the United States. In Canada today, the Canadian Air Transport Security Authority (CATSA) which is thoroughly explained in the next topic, handles all screening procedures by hiring third party private security firms to conduct screening. Our general airport security providing safety is executed by local Police forces. The RCMP once used to handle all general airport security, now only handles a few airports including Edmonton International Airport. Edmonton International Airport has a detachment of the RCMP located on site to ensure a quick and proper response to emergencies, ecurity and policing needs. The Police members on site are trained in emergency preparedness in order to be able to respond to a wide range of situations, including terrorism attacks. In addition to human Police officers, many airports such as Edmontonââ¬â¢s, implement canine members for certain situations such as sniffing out drugs, weapons, people, and explosives. In Edmonton specifically, at the RCMP airport detachment, the y have Badge, a German Sheppard trained in attacking criminals, searching for lost people or baggage, as well as the ability to sniff out 15 different explosives. As well as the main goal of airport security of keeping a safe and problem free environment, security also includes Emergency Response Services (ERS). Fire and medical services are always ready at a momentââ¬â¢s notice 24 hours a day, 365 days a year for emergencies such as fires, aircraft mayday emergencies, and terrorist attacks. The Emergency Response Services are always highly trained and outfitted with top of the line vehicles and equipment to deal with any situation, and all have requirements and policies on stringent response times. An example of the preparedness by the ERS in Edmonton is their ability to make it from the fire hall located on site to the mid-point on the furthest runway in 3 minutes. Finally, as a direct result of the attacks of September 11, 2001 we seen the formation of the Canadian Air Transport Security Authority or ââ¬Å"CATSA,â⬠in December 2001, introduced by then Finance Minister Paul Martin, which included a very comprehensive plan aimed at enhancing economic and personal security in Canada. In April of 2002 CATSA took over responsibility of passenger and employee screening, although they still hire private security companies to do much of the screening, CATSA still oversees training and equipment available. CATSA states their mission is ââ¬Å"to protect the public by securing critical elements of the air transportation systemâ⬠¦ â⬠Their responsibilities can be grouped into four major areas; Pre-board screening, hold baggage screening, non-passenger screening, and Restricted Area Identity Cards. Pre-board screening is done by Private Security firms hired and governed by CATSA, their tasks include getting all carry-on items coming onto an aircraft to go through X-ray, individuals must then pass through metal detectors and physical searches can and will be executed if an alarm is raised either through the metal detector, or random selection. Full body scanners are also used to reveal weapons, objects or explosives hidden under or within clothing. CATSA also implements the use of Explosive Detection Trace (EDT) technology at security checkpoints; this involves a quick swabbing of carry-on items or hands to test for explosives. Hold-Baggage Screening (HBS) is another major area of CATSA, this is what happens to our baggage once it has been checked in and is on its way to be loaded onto the aircraft. This is the process of screening all checked baggage using a combination of state-of-the-art explosive detection technology, as well as highly trained security personnel. During HBS the density of baggage is tested as well as additional testing for trace amounts of chemicals. HBS is currently in full deployment in 89 airports across Canada since 2006, for all domestic and international flights. CATSA is responsible for the instillation, deployment and renovations of HBS systems as well as regulatory compliance monitoring. Another major area of CATSA is non-passenger screening (NPS), this is required by Transport Canada starting back in 2004 and involves the random screening of people who work at the airports, these people can include flight crews, airport crews, caterers, maintenance workers, and baggage handlers. This subjects employees to unpredictable security screenings at entry points within airport restricted areas, the screening process is similar to that of the passenger screening, and also includes an Identification check. CATSA states that they screen 2,500 employees a day out of the 100,000 employees who have access to secure areas in Canadian airports. They also state that this program is continually evolving, as the only constant is ââ¬Å"the cooperation needed between screening officers and non-passengers. â⬠The fourth noted area of CATSA is the Restricted Area Identity Card (RAIC) program, which is constantly advancing through the use of biometric scanners. The RAIC program uses state-of-the-art duel biometric scanner identification programs to ensure the identity of the personnel who have restricted access. The program includes cards with built-in microchips to store biometric information of fingerprint and iris scanner templates. The RAIC program has been fully functional since January 31, 2007 in over 28 major airports in Canada. Itââ¬â¢s notable that the biometric technology used here is also utilized in non-passenger screening and these two programs work in conjunction with one another. CATSA also jointly implements the Canadian Air Carrier Protective Program (CACPP) with Transport Canada; this program is similar to that of the U. S. Sky Marshall Program. This program strategically places highly trained, armed, undercover RCMP members, also known as In-Flight Security Officers (IFSOs), on Canadian registered commercial airliners. IFSOs mandate is to be able to successfully prevent the aircraft from being taken over by an unauthorized individual(s), as well as gather and interpret intelligence on terrorist and criminal activity within civil aviation. In conclusion, airport security in North America and the world will continue to grow and prosper. In the post 9/11 world today, policies and procedures will only grow tighter and more stringent in an effort to prevent terrorism. From no-fly lists created to prevent the wrong people from boarding passenger planes, to tighter and better trained local Police and Security personnel on the front lines preforming screening, security and emergency response services. To government initiatives like the Canadian Air Transport Security Authority providing important and well-rounded security systems from x-ray scanners to In-Flight Security Officers, the airline industry has never been more stringent in counter terrorism. References Airport screening: 9/11 response. (n. d. ). In CBC News; the fifth estate. Retrieved October 25, 2012, from http://www. cbc. ca/fifth/fastenseatbelts/security. html No fly list. (n. d. ). In Wikipedia. Retrieved October 25, 2012, from http://en. wikipedia. org/wiki/No_Fly_List Passenger Protect. (n. d. ). In Wikipedia. Retrieved October 25, 2012, from http://en. wikipedia. org/wiki/Passenger_Protect Security Screening. (n. d. ). In Canadian air transport security authority. Retrieved October 25, 2012, from http://www. atsa-acsta. gc. ca/Page. aspx? ID=7pname=Screening_Controlelang=en Canadian air carrier protective program. (n. d. ). In Transport Canada. Retrieved October 25, 2012, from http://www. tc. gc. ca/eng/aviationsecurity/page-186. htm Gazette magazine ââ¬â the canadian air carrier protective program . (n. d. ). In RCMP-GRC. Retrieved October 25, 2012, from http://www. rcmp-grc. gc. ca/gazette/vol70n3/air-eng. htm Emergency response. (n. d. ). In Fly EIA. Retri eved October 25, 2012, from http://www. flyeia. com/emergency_response. aspx How to cite Airport Security: the Post 9/11 Age, Essay examples
Saturday, May 2, 2020
Strategic Management of Apple Inc â⬠Free Sample Assignment
Questions: Prepare a report addressing the following tasks, answer all questions and relate your answers to Apple wherever possible:Task 1 The Process of Strategic Planning1.1. Explain the concept of strategy, vision, mission, goals, objectives and core competencies. 1.2. Review the issues involved in strategic planning. 1.3. Explain different planning techniques that organisations can use Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. Task 2 Formulating Strategy2.1. Produce an internal organisational audit of Apple evaluating their strengths and weaknesses 2.2. Carry out an industry analysis of Apple using Porters 5 Forces framework, and conduct and environmental analysis of its macro environment using PESTEL model, clearly identifying Opportunities and threats present in the external environment. 2.3. Explain the significance/importance of stakeholder analysis.Task 3 Approaches to Strategy Evaluation and Selection3.1. Analyse possible alternative future strategies of Apple relating to substantive growth (horizontal and vertical integration, related and unrelated diversification), limited growth (do nothing, strategies described in Ansoffs Matrix market penetration, market development, product development) and retrenchment. 3.2. Select an appropriate strategy Apple can pursue for its future growth.Task 4 Strategy Implementation4.1. Compare the roles and responsibilities of the different levels of strategy in impl ementing the strategy adopted in 3.2. 4.2. Evaluate what resources will be required to implement Apples chosen strategy. 4.3. Discuss targets and timescales to monitor the successful achievement of the adopted strategy for Apple. Answers: Introduction This unit aims at analyzing and understanding strategy processes, which includes strategic planning, strategy formulation, implementation of strategies, and the different approaches of evaluating strategies. In order to achieve this objective, this paper discusses different elements of strategic planning, the various issues involved in strategic planning, and different ways or techniques that organizations can use to organize and strategies effectively. This report also uses a real life analysis of a case study of a leading organization to assess its strategic processes. Strategic planning refers to a systematic process that organizations use to envision their desired future in their respective industries. The process entails translating the desired vision through some broadly defined objectives or goals and a sequence of other specific steps of procedures that aim at achieving the desired goals and objectives. Strategic planning can also be defined as the process of a firm defining its desired direction and making appropriate decisions regarding allocation of resources and time in ensuring the desired goals and objectives are met within the specified time. Strategic planning emerged as a critical component of strategic management in the 1960s. It has remained vital for planning processes in contemporary organizations. Implementation of strategies general involves setting desired goals and objectives as well as determining the various actions that will lead to the organization achieving the goals, mobilizing resources that will ensure the organization executes its plan effectively and efficiently. It is the responsibility of senior management to define strategies for their organizations; creating detailed plans of implementing the strategy as well as setting up appropriate structures for evaluating the plan. Strategic planning is important for any organization. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This chapter focuses on mission, vision, objectives, goals and core competencies of Apple Inc., issues involved in strategic planning and also different planning techniques. Apple is one of the leading technology companies in the world. The report will present an organizational audit for the company as well as environmental audit. The paper will also discuss the significance of stakeholder analysis for Apple Inc. Apple is an American multinational organization, with its headquarters based in Cupertino, California. The company develops, designs, and sells computer software, consumer electronics, personal computers, while also offering a wide range of other online services. Among Apples renowned list of brands, include the iPod Media Player, iPad tablet computer, iPhone smartphone and the Mac line of computers. The compan y also offers a wide range of services search as iCloud, App store and iTunes, as well as producing and selling software products such as OS X, iOS operating system, iTunes media browser, and the Safari Web browser. 1. Understand the Process of Strategic Planning 1.1: Explain Strategic Contexts and Terminology According to Johnson et al (2011), strategy refers to the the long-term direction of an organization. Therefore, strategic planning has an element of long-term direction through which an organization hopes to achieve its goals. For instance, Apple Inc. has established several practical measures categorized under three main aims and objectives. These aims are innovation, operational excellence, and customer relationship management (CRM). The practical measures of the company can be identified as the desired long-term direction of the company. Strategic planning of any company has five main contexts or components. These are the companys missions, visions, objectives, goals, core competencies. These components are often identified and written in clear statements that define the companys ideals and desired direction within a specified time frame. Mission refers to the organizations role or purpose, which acts as a guiding principle in the companys interaction with its stakeholders. Mission statements describe what the company does, its stakeholders, and the different things that make the organization unique. This is basically a justification of the organizations existence. Ideal mission statements are clear and brief, but manage to capture the organizations essence in the few words described. It shows the focus of the business. For instance, Apples mission statement is to Deliver value to our customers by providing the most reliable and efficient solutions through information technology. Vision, on the other hand, refers to the direction in which the firm intends to be in the future, or the point at which the organization will be best suited to serve the needs of its stakeholders. This incorporates a shared understanding of the purpose and nature of the business and uses this understanding to drive the organization towards a far much greater purpose. The main purpose of a vision statement is to inspire the employees and management of the organization to work together collaboratively in driving the organizations agenda and accomplish the companys desired goals. A good vision statement is one that is brief, powerful, and simple. It must also have an emotional impact because its main objective is to inspire people towards achieving greater good for the business. Objectives of an organization describe its desired outcomes for its activities. The objectives of an organization are much more specific, measureable, attainable, realistic, and time bound. For instance, Apples top-level objective is to achieve profitable growth. Goals refer to organizational targets that must be achieved within a specific time. Without elaborate goals or aims, one cannot live happily and with the feeling of satisfaction. Goals can be one or more objectives that need to be achieved by specific time. Goals make one to get clarification to do a specific task choosing from various options what one thinks of about his future. The goals explain the way in which the organization is going to achieve its mission. Organizational goals and aims can be identified as similar concepts. There are three main types of organizational goals; uniform goals, performance based goals, and potential based goals. Uniform goals refer to a single goal is set for all departments within the Company. Every department is expected to meet the same goal. In performance goals, every organization is given a goal that reflects an increment on last years performance. On the other hand, potential based goals are the criteria used to assess organizations potential. Core competencies differentiate the organization from its competitors. Skills, resources, and activities which cannot be imitated by other competitors can be identified as core competencies of the organization. Apple has many core competencies and it has led to achieve the competitive advantage through available resources. 1.2: Review the Issues Involved in Strategic Planning Sadler (2003) defines strategic planning as the form of systematized, step-by-step, procedure to develop an organizations strategy. This strategic planning involves with many issues and Sadler (2003) has identified five (5) major issues which involve with strategic planning namely, confusing strategy with the strategic plan, detachment from reality, paralysis by analysis, lack of ownership, and dampening of innovation. There can be confusion with the existing strategies at the stage of strategic planning. Managers may feel that the strategic planning is the planning of same strategies which they are practicing now. Also detachment from reality is also another issue. Sadler (2003) argues that strategic planning is an intellectual process and it damages to the reality of operation. This basically happens because of the lack of involvement for the strategic planning of employees. The next issue is paralysis by analysis. This argues that strategic planning can be over-detailed because of the extensive analysis. Lack of ownership is another problem. Most of strategies are planned by the corporate planning department or by the senior management. Thus, it can be argued that strategic planning does not have a wide spread of ownership within the organization. The final argument is that strategic planning is dampening of innovation. This mainly happen since strategic planning introduces many strict controls to the organization and it limits the flexibility of the organization (Sadler, 2003). 1.3 Different Planning Techniques for Organizations There are several techniques or strategies that organizations can use for their strategic planning purposes. The two most common strategic planning techniques are BCM Matrix Model technique and the SPACE Analysis Matrix model technique. The BCM matrix model technique is founded on the product life cycle theory, which helps organizations determine the priorities that should be given to different products in the companys portfolio of a business unit. In order to be sustainable in the long term, a business ought to have a portfolio of products containing both high products that need more cash inputs as well as other low growth products that generate more cash for the business. Therefore, the BCG matrix model has two dimensions for business planning purposes. These are market growth and market share dimensions. The main objective for tis classification is that the bigger the market share for a product or the more the product grows in the market the better it is for the business. The BCG matrix has four categories for placing products of a company in relation to their market share and market growth aspects. These are stars, cash cows, dogs, and question marks. Products in the star category have higher growth and higher market share. These products consume huge amounts of cash, but also generate more cash because they command a bigger share of the market. Products in the cash cow section, on the other hand, have low growth and a bigger market share. These products generate a lot of profits for the business, but since they have a lower growth, the business should put in les investment. The third category, the dogs, consists of products with low growth and low market share. The business needs to minimize or avoid this kind of products because they are not as productive for the long term business development plan. Finally, products in the question mark category have higher growth with a low market share. This implies that these products have a higher demand in th e market, but they bring in little returns for the business. If there is no change in the market share for these products, they may end up consuming a lot of investment, and end up as products in the dog segment. The BCG matrix can be illustrated as shown below; The Stars High business growth High Market share The Question Mark High business growth Low market share Cash cows Low growth High market share The dog Low growth Low market share Source: www.valuebasedmanagement.net Strategic Position and Action Evaluation Matrix or SPACE analysis matrix helps businesses to assess the sense and wisdom in implementing specific strategic plans. This strategy was devised by Alan Row et al. This planning technique is useful in helping a company to review its current strategy to determine if they will be a success or failure for the business. SPACE Analysis can be used in the initial stages of planning for the purposes of predicting main themes in the planning process. The model can also be used as one way of evaluating the strategies of a company to determine whether they have helped the company to meet its objectives. Similarly, this method can be used to evaluate individual strategic options generated by using a tool like the Ansoff Growth Matrix SPACE Analysis is a systematic appraisal of four key issues that balance the external and internal factors that should determine the general theme of the strategy: External Industry Attractiveness Environmental Stability Internal Competitive Advantage Financial Strength The SPACE Analysis model can be illustrated as shown below Source: www.differentiateyourbusiness.co.uk 2. To Formulate a New Strategy 2.1 Produce an Organizational Audit For a Given Organization SWOT analysis method is one of the most used strategies in analyzing the environment of an organization. It refers to the strengths, weaknesses, opportunities, and threats that characterize and organizations internal and external environment. In developing an organizational audit for Apple Inc. the SWOT technique will be the most appropriate because it helps to paint a clear [picture of the factors that affect the organization, both internally and externally (Thompson, 2001). Strengths The strengths of Apple can be listed out as follows Apple is a global Company with a huge client base serving customers in over 200 countries around the world. This huge customer base give the company a bigger market share when compared to its competitors. Apple is considered the most reliable manufacturer of smart phones, personal computers, and other consumer electronics. This gives the company adequate strength in the market because it already has the customer trust and a good brand and image among consumers The company uses sophisticated technology. This ensures it manufactures its products in the best environment, reducing the production costs and time. This gives the company sufficient strength because it facilitates production of high quality products. Apple has a committed and a highly trained staff. This gives the company enough strength in its human resource to implement its policies. Weaknesses Being a well-established organization and as an organization, which maintains a healthy organizational environment, well planned strategies, missions, visions and objectives, Apple can be considered as an organization with a minimum amount of weaknesses. However, some of the notable weaknesses of the company include; High prices for its products lock out a huge portion of the market who cannot afford the companys products. This makes the companys products out of reach for most customers, hence a weakness it its marketing strategy. The companys products are incompatible with other devices. This makes it difficult for clients to make a switch from their current devices to adopt Apple products. This also weakens the companys marketing strategy since it makes it difficult for the customers to integrate Apples products with other electronics they use. Opportunities The companys global operations open up more opportunities for further expansion in to other markets around the globe. The demand for smartphones, iPhones, and tablets has been on the rise in recent years, enlarging the companys market. Threats Threats those are prevalent in the industry are applicable to the Apple as well. The strengths of the organization have been responsible for Apple to be immune to lots of threats from outside. There is a fierce competition in the market. Other companies such as Samsung and Nokia are entering the market with similar products, providing customers with more options for smartphones and tablets. The fluctuations in the global financial situations threaten the survival of the company because it makes it difficult to plan. 2.2: Carry Out an Environmental Audit for a Given Organization The major 5 components of the forces are Barriers to Entry Barriers to Entry are the factor which shows the difficulty for any new upcoming brand to enter the market. The various factors which affect the barriers to entry are as bellow:- Time and cost of Entry Time and cost of entry for any product is very important. If the entry of the product in the market is done when there is already much similar type of products in the market as a competitor. The cost of the product should be compared with the other products in the market. The time and cost of the product while launching the market should be perfect and matching the competition and the market required. If the time and the cost of the product goes wrong it will never be a success. Knowledge Knowledge of the product should be studied in a detailed manner. It is important to understand the all the factors affecting the growth and success of the product Cost Advantage Cost Advantage of the product means the cost of the product and what advantage can it provide to the customers in the market. It is very essential to fix an appropriate cost for the product so that it proves to be an advantage for the company. Technology The technology used to manufacture the new product should be the latest and the new technology. If the technology is not updated it will affect the manufacturing as well as the flow of the product sale. Buyers Buyers are the people who play a vital role in the organization history. It is important to have a good amount of buyers in the market; it is also important that they are brand loyal and will continue to use the same product. Number of Customers Numbers of customers in the market decide the growth of the product. It is essential to have a right group of buyers which will create an image for the product in the market. The increasing number of customers will help in the growth of the company. Buying Volumes Buying volumes are the customers who help in the retail and wholesale nature of the business. It is necessary for the organization to understand who will do the bulk selling of the product for the organization. Differentiation Differentiation should be created in the product which will help the customer to understand that your product is different from the other product. Differentiation strategy is the best strategy that can be used by the company while entering in the market. Price Elasticity Price elasticity means how price elastic can the product be. It is necessary to understand how much a price can be stretch for the buyer. Switching costs Switching cost is the cost which decides the cost of the product when the customer switches its choice from one product to another product. Suppliers Number of Suppliers Number of suppliers is the people who will help the product to reach the correct market. When a product is new it is necessary to supply the product in the right market so as to ensure that the customers are aware about the new product entry. Size of Suppliers Size of suppliers means how big is the supplier and how can he take risk of keeping the stock of the new product with him. This will decide how big his reach in the market is and how wide can he make the product reach. Ability to substitute Ability to substitute means the ability of the new product to create a substitute in the minds of the customers. It is necessary for the new product to understand the requirement and the expectations of the customer and to react accordingly. Unique Service When a new product is launch it is very important that the company provides unique service to the customers with their new product. This will help in creating difference in the minds of customer. Unique service will also include free home delivery service, or cash on delivery etc. Competitive Rivalry Competitive rivalry means competition creating a difference and a rivalry against your product in the market. Number of competitors Number of competitors will decide the strength of the competitive rivalry. It is necessary to understand how strong our competitive and how the competitive rivalry will affect their organization are. Exit barriers Exit barriers means if a company decides to shut down what will be the difficulties that they will have to face during exit. This will include the machinery cost, the cost invested in the manufactured goods etc. Industry concentration Industry concentration means how the industry concentrates on new product and one product for its success. It is important to understand the correct market where the demand rises for the product. The company should ensure that the market should never have shortage of the product. Diversity of competitors Diversity of competitors is a factor that shows how diversity of the competitor is affecting the growth of our product. Substitutes Substitutes of the product are the other products which can take place of our product in case our product cannot fulfil the customers expectations. In case of sport shows if Apple is unable in certain market or it proves to be a default there are many other products like Microsoft, LG, and Samsung etc Substitute Performance A customer uses a substitute in case the current product cannot be available, the substitute performance will decide whether the customer wants to continue with the substitute product or want to come back with the previous product. Cost of switching Buyer willingness 2.3 Significance of stakeholder analysis Stakeholders are important for any organization. Stakeholder can be defined as a party that affects or can be affected by the actions of the business (Thompson, 2001). Stakeholders can be government, employees, customers, suppliers, creditors, community; trade unions etc. (Thompson, 2001).Stakeholder includes a whole array of parties, which are crucial for an organization. Hence, when new strategies are to be developed for an organization, a clear understanding of its stakeholders is necessary. In order to gain knowledge on an organizations stakeholders, a stakeholder analysis can be done. Stakeholder analysis can be defined as a technique that can be used to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of an organization (Thompson, 2001). As Lynch (1999) points out there are various reasons as to why an organization should conduct a stakeholder analysis. As Lynch (1999) says, they are: To identify people, groups, and institutions that will influence the actions of the organization (either positively or negatively) To anticipate the kind of influence, positive or negative, these groups will have on the organization To develop strategies to get the most effective support possible for the organization and to reduce any obstacles for the successful operations of the organization Many scholars have pointed out the importance of doing a stakeholder analysis. According to Wilson and Gilligan (2005) advantages of doing a stakeholder analysis can be shown as follows: The organization can use the opinions of the most powerful stakeholders to shape the organization and its initiatives at an early stage. This ensures support as well as quality the organization. Gaining support from powerful stakeholders can help the organization to win more resources One can anticipate what people's reaction to the organizations actions This makes it clear that a stakeholder analysis is important for an organization to operate successfully. 3. Understand approaches to strategy evaluation and selection One of the key objectives of organizations is to expand operations and cover greater portions of the market in order to have increased profitability. Therefore, an organization should be ready to expand its business operations whenever such an action seems possible. There are various methods through, which organizations can expand their operations. This section of the report examines the different strategies that Apple, Inc. can use for expansion. Furthermore, this section also proposes an appropriate strategy for the company to use for its future expansion projects. 3.1 Analyze Possible Alternative Strategies Relating to Substantive Growth, Limited Growth or Retrenchment Growth strategies for businesses can be categorized into three major groups, limited growth, substantive growth and retrenchment. Strategies for limited growth include market penetration, market development, and product development. The strategies for substantive growth include horizontal integration, related diversification, vertical integration and unrelated integration. On the other hand strategies for retrenchment include turnaround and divestment strategies (Bryson, 2011). Apple, Inc. can use these strategies as part of their growth and expansion strategies to help the organization meet its objectives. Market penetration is a strategy for limited growth, which entails promoting existing products and services within the same market. The main objective here is to increase the market share for a particular brand or company. A company can achieve this by lowering its prices or differentiating its products. Product development strategy entails expanding a companys products for instance, through further development where new features will be added to the products (Bryson, 2011). Market development strategy, on the other hand, involves selling products in a new market. Reasons for this strategy may include seeking a new market with limited competition and room for growth in the market. These limited growth strategies would not be suitable Apple because it already has the largest market share in comparison to its competitors. Horizontal integration is a substantive growth strategy involving a situation where an organization acquires or creates production units that are similar, either complimentary of competitive in order to create a monopolistic situation in the market. This can happen when a company acquires its competitors within the same industry. Vertical integration, on the other hand, involves an organization acquiring other companies within its supply chain system. Related diversification is a substantive growth strategy that involves an organization adding to its product line, similar or related products either through diversifying its production or through acquiring other related products. Unrelated diversification, on the other hand, occurs when an organization adds to its product line, a different product (Assen, Berg and Pietersma, 2009). Apple, Inc. can use one of these substantive strategies to grow and expand within the expand its market. There are two main retrenchment strategies that a company can use to facilitate its growth. Turnaround strategy involves an organization backing out of an earlier strategic decision in order to reverse the process of decline in the company. Divestment strategy, on the other hand, involves the sale or liquidation of a portion of business, or a major division, profit centre or SBU. Divestment is usually a restructuring plan and is adopted when a turnaround has been attempted but has proved to be unsuccessful or it was ignored. 4. Understand how to implement a chosen strategy Implementation is the most critical stage in strategic planning. Organizations should exploit proper methods and strategies in successful implementation of their plans. In this section of the reple developiort, the paper focuses on strategy implementation. Consequently, this section discusses the roles and responsibilities for implementing organizational plans (Courtney, Marnoch, Williamson, 2009). Therefore, the paper compares the various roles and responsibilities involved in strategy implementation while also discussing the resource requirements and relevant timescales involved in implementing the strategies. 4.1: Compare the Roles and Responsibilities for Strategy Implementation Corporate Level Strategy Corporate Level strategies are the strategy whichare developed and decided at the corporate level. These strategies basically discuss the corporate level issues,exampng a new product which the competitor is developing. Or understanding the competitors product and developing a new product for our organization basis the market demand. Business Level Strategy Business level strategies are the strategies which are developed at a business level where the decisions of the corporate level are implemented. These strategies discuss about what changes they need to take at different organizational levels to implement the changes. They discuss the business level functions and the changes with the same. Functional Level Strategy Functional level strategies are the strategies which are developed at every departmental level. All the functional levels like human resource management, Supply chain management, marketing management etc. are the various functions which are taken care of. 4.2 Evaluate Resource Requirements to Implement a New Strategy for a Given Organization The physical resources include finance resources, production resources, and marketing resources, which are needed for implementing interactive strategies at Apple, Inc. Because these interactive strategies focus on the quality improvements of Apple products, it is advisable to allocate more physical resources on improving product quality. Human resource is also a major requirement for strategy implementation. Apple should develop its human resources by implementing employee training and development activities. Finally, these all these strategy implementation processes are involved with initial start-up cost and Apple should allocate appropriate finances for these implementation activities. 4.3 Discuss Targets and Timescales for Achievement in a Given Organization to Monitor a Given Strategy Monitoring strategy Johnson et al (2011) discusses three criteria for monitoring a strategy; acceptability, suitability, and feasibility. Suitability requires one to assess whether proposed strategies address the key issues. Acceptability measures whether proposed strategies meet the expectations of stakeholders. Also feasibility is measured whether strategy could work with in practice. From the above discussion, Apple will use interactive strategies as its main strategies for the future. These interactive strategies can be monitored by the suitability criteria. Under this criterion it can be monitored that whether Apples interactive strategies address the key opportunities and constraints in the organization face (Wittmann and Reuter, 2008). Acceptability criterion can be used to monitor whether implemented strategy meet the expectations of stakeholders. Under this criterion the risk and return also monitored. Feasibility measures whether strategy work in practice. Further, feasibility can be used as to check the targets of the implemented strategies. For an instance, it can be used to measure the finical targets of Apple by implementing interactive strategies. Smart objectives Target Advantages Time-scales Responsible Budget Human Resources Building the Organization Staffing Training Core Competences Developing Org. Structure Building core competences, developing individual abilities Hone skills with experience Ongoing HR Manager 1.5M Market development Strategic partnerships These strategies will help Apple increase its market share around the globe. On going Marketing department $2.0 M 25 people Conclusion In conclusion, strategic planning is an essential element in the success of any business. As seen in the case of Apple Inc. discussed in this paper, strategic planning is a broad concept in organizational planning and management with a host of other intricate issues that need to be addressed comprehensively. Nevertheless, strategic planning is essential for the success of the business. Each organization has to develop its own objectives and goals before aligning its strategic planning ideas ion the direction the organization intends to go in the future. Recommendation Apple Inc. should use strategic planning tools discussed in this paper such as the Five Forces model, SWOT analysis, planning techniques and growth strategies. These strategic planning tools will help the company to evaluate its internal and external environment and devise appropriate strategies for strengthening the company and expanding its market share. Reference List Assen, M.V., Berg, G.V.D., and Pietersma, P. (2009) Key Management Models:The 60+ Models Every Manager Needs to Know, Pearson Education. Bryson, J.M. (2011) Strategic Planning for Public and Nonprofit Organizations: A Guideto Strengthening and Sustaining Organizational Achievement, John Wiley and Sons. Courtney, R., Marnoch, G., Williamson, A. (2009). Strategic planning and performance: an exploratory study of housing associations in Northern Ireland, Financial Accountability Management, 25, 1, pp. 55-78, Business Source Complete, EBSCOhost, viewed 1 June 2012 Hitt, M.A., Ireland, R.U., and Hoskisson, R.E. (2010) Strategic Management: Competitiveness and Globalization, Concepts, Cengage Learning Johnson, G., Whittington, R., and Scholes, K. (2011) Exploring Strategy, Ninth Edition,Prentice Hall. Leopold, John. Harris , L., (2009) The strategic managing of human resources, 2nded, Prentice Hall, London. Marchington, M. Wilkinson, A., (2006) Core Personnel and Development, IPD Publishing, London. Poirier, C.C., McCollum, D. (2006) RFID Strategic Implementation and ROI: A Practical Roadmap to Success, J. Ross Publishing. Sadler, P. (2003) Strategic Management, Kogan Page Publishers. Thompson, J. L. (2001) Understanding Corporate Strategy, Thomson Learning
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