Obamas First Inagural Address and Mitt Romneys Speech at Tampa Florida Essay

Obamas First Inagural Address and Mitt Romneys Speech at Tampa Florida on August 30, 2012 - Essay Example For Mitt Romney, the speech that will be used is his speech last August 30, 2012 in Tampa Florida where he cited that Obama has failed his promises. The newspaper article that critiqued Obama’s previous Inauguaral Address will also be analyze about its rhetorics. The speeches of Obama and Romney were enthralling considering that it was delivered by Presidential candidates. Personally, I was impressed by both speeches because they were towering and very insightful. Both speeches remind us of our struggle and our best qualities, on how we were able to surmount them through hardwork and perseverance. In Obama’s speech, I particularly like the line that goes â€Å"time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction. This is the journey we continue today†. This is very appropriate considering that America was under a crisis and still is struggling to overcome it. Obama also spoke of national unity, â€Å"to end petty grievances and false promises† recognizing that America is shaped by â€Å"every language and cultu re, drawn from every planet of this earth†. Finally, Obama relate that he is one of the â€Å"People (who) have remained faithful to the ideals of our forbearers†. ... He added â€Å"But what could you do? Except work harder, do with less, try to stay optimistic. Hug your kids a little longer; maybe spend a little more time praying that tomorrow would be a better day† it was indeed a dark moment that Mitt Romney painted emblematic of the American’s struggle today. There was also an article by Shear where Romney critiqued Obama’s leadership as a disappointment over the last four years† (Shear). But despite of the length of his attribution towards Obama’s leadership, he failed to convince voters as the poll would show that Romney remains â€Å"Less well liked among voters than  Mr. Obama† (Shear). The article only cited one instance of Obama’s political snipe at Romney’s character which â€Å"portrayed him as a wealthy, out-of-touch business executive who cares more for profit than people† (Shear) and it eroded all the character build up or ethos of Romney. The tirade was craftily compos ed, despite lacking in logos because it turned Romney’s asset of being a successful entrepreneur who could get things done into a liability. The statement packaged Romney as somebody who is spoiled brat and out of touch that Americans voters cannot relate. The statement was based more on pathos or an appeal to emotion by painting Romney as an elitist brat in the imagination of American voters. This political branding of course is untrue and lacked basis or lacking in logos because Romney will not be successful as he is now if he is a spoiled brat who lacks a grasp on reality. But the tirade stuck in the voters’ consciousness and hurt Romney’s image as a leader and alienated him from the consciousness of many Americans that made him lose the election. The speeches that

Airline Portfolio and Performance Report for JetBlue Airways Research Paper

Airline Portfolio and Performance Report for JetBlue Airways - Research Paper Example It is relatively smaller than the southwest airlines but most recently it has posed a major competitive threat to southwest airlines. Like the southwest airlines, the Jetblue airways adopted the low cost strategy to ensure continuous profitability is maintained. The JetBlue Airway is based in New York, forest hills and it operates about 500 flights on daily basis in about 50 cities. Unlike the southwest airlines, the Jetblue airways operate two types of fleets which are composed of Embraer 190s and airbus A320 and it has a total of 147 jets currently. The average age of the JetBlue Airways fleet by the year 2008 was 3.4 years. By the year 2006, it had gross revenue of about $3.3 billion. Inception of this airline led to a complete change in the operations of the airlines and an increase in competition and quality of services in most of the airlines (Hoover, n. d). JetBlue Airway’s destinations which it serves are mainly located within the United States which constitutes its main market although it has flights to Bermuda, Caribbean, Mexico and the Bahamas. Following its inception in the airline industry, the company was performing profitably until the year 2006 when it reported first quarterly loss. However, this loss was offset during the subsequent years. Today, JetBlue Airways flies to about 58 destinations in over 12 countries. It is set to being its services to California and Los Angeles states in United States by June this year. Domestic markets are the main source of revenues for the airline. Like all other airlines, JetBlue Airways has encountered incidents although none of them had resulted in fatalities and/ or hull losses (Interavia Business & Technology, 2003). As mentioned above, jetblue airway has had its good and bad times in terms of profitability or financial performance. After it was introduced and officiated, jet blue airways took off in a positive note as far as